Zepto: Is 10-Minute Grocery Delivery a Genius Idea or a Costly Mistake?

Zepto warehouse to doorstep grocery delivery showing fast order processing and last-mile delivery in an Indian city

Zepto did not just enter India’s grocery market—it challenged how fast convenience should really be. When the startup promised groceries in just 10 minutes, reactions were divided. Some called it a breakthrough for urban lifestyles, while others dismissed it as an unsustainable race against time. Today, the question is no longer about whether the idea … Read more